Today we’d like to introduce you to Mimoza Windisch.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
From early on, when I was 7 or 8 years old, I was fascinated with fashion and inspired by my grandmother and my mom. They were skilled seamstresses and artisans who taught me the value of handmade goods that were created with skill, love and creativity. This craftsmanship was part of my heritage and passed down from generation to generation. While I attended FIT in New York City, I also worked for several fashion
designers.
This reinforced my desire to have my own line of clothing one day. I decided then to answer the call of warmer weather, beaches and the coastal lifestyle and moved to Southern California. After that I felt I was ready to bring together everything I had learned from the European craftsmanship that I grew up with, to my studies at
FIT and insights gained from my travels. All of these were huge influences and inspired me to create a unique fashion label that would transform the classic feminine dress into a new form.
By reviving a traditional process, I was able to breathe life into a forgotten art. My creations are made from a single strand of yarn and either hand crocheted or hand knitted create a unique, one-of-a-kind, work of art.
This is the essence of MW by Mimoza Windisch.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
With the advent of disposable fashion, it has been a challenge trying to sell unique, handmade creations in a market that has been flooded with uninspired, poorly made, low cost dresses. The challenge is to gain awareness of what our brand is about and to speak to those women who appreciate luxurious, handmade works of art that will make them feel feminine and classic yet special.
Please tell us about MW by Mimoza Windisch.
My mission at MW by MW has always been to breathe new life into a traditional art that was passed on to me from past generations. I wanted to bring back glamour and the feminine form with intricate, handmade
dresses that were each unique. Crocheting a dress from a single strand of luxurious cotton/silk yarn is extremely labor intensive but well worth it.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My biggest supporters and my inspiration were my mother and grandmother who taught me to appreciate the lost art of hand crochet and hand knitting.